Touchpoint Mapping Diagnostics
The Touchpoint Diagnostic is a "quick win" which shows you how to align touchpoint delivery and performance with the expectations of your best customers.
The Touchpoint Diagnostic is a cost-effective research survey based upon MCorp Consulting's proven Touchpoint Mapping® methodologies. Through this multi-channel analytical lens, you can see how various touchpoint types meet customer needs, and how well your efforts are aligned through multiple insights.
Benefits:
This diagnosis provides you with a detailed view of your touchpoints, as seen through the eyes of your customers. Gathering performance data and insights from your customers and your company, we identify the disconnects between internal and external perspectives of performance and value.
As a result, we can validate allocation of resources across channels, illuminating gaps between how you think your touchpoint investments are working and what actually is, and show you how to improve them.
Delivery:
Beginning with an in-depth understanding of internal perceptions and objectives around business goals, budget allocation, ROI and others, we turn to your customers.
A survey and analysis across key touchpoint perception and performance areas, including written comments, a "Quick Map" of perceptual gaps and disconnects, benchmark data, and immediate fixes for increased ROI and experience improvement.
