Brand Mapping EngagementsSM
See where your brand is working, where it isn't, and how changes can drive stronger market position.
Brand Mapping Engagements measure the importance, priority and performance of your brand, through an understanding of the key beliefs, attributes and associations that drive it. That means talking to the people whose relationships and experiences define your brand, taking internal and external perspectives into account.
We help organizations understand and improve brand awareness, preference and usage by defining these and other key perspectives:
- Brand Value: Identification and understanding of the attributes and associations that drive perception.
- Brand Position: Identification and understanding of what your brand stands for in the market vs. your competition.
- Prioritization: Prioritization of importance of individual brand associations to different segments.
- Desired Behavior: Importance of brand attributes relative to their ability to drive desired behavior.
- Brand Drivers: An understanding of the soft (emotional) and hard (functional) drivers of brand loyalty.
- Performance Metrics: A metrics-based framework (leading and lagging indicators of brand health) for ongoing monitoring of performance.
Based on the measurement of perceptions, our fact-based approach to brand strategy guides every step of the process. Brand Mapping engagements are based upon MCorp Consulting's proven Brand MappingSM methodologies. And while structured, they are tailored to fit your organization and driven entirely by your specific brand management needs.
