Proprietary Research Tools
Identify, understand, measure and improve the experiences that drive customer relationships, with statistically precise approaches for gathering, listening to and acting on the voices of your customers.
We have developed a structured approach to understanding and improving customer experience—and the aspects of brand, marketing and customer loyalty that affect it—that's proven to be extremely useful to our clients.
The proprietary methodologies which make up our Customer Experience MappingSM suite include:
- Brand MappingSM helps build stronger and more competitive brands by improving the perceptions that drive brand awareness, differentiation and preference.
- Touchpoint Mapping® drives more effective marketing and customer experiences by improving the touchpoints that drive customer beliefs, perceptions and actions.
- Loyalty Mapping® boosts loyalty, usage and retention by improving performance on loyalty drivers, increasing preference, advocacy and word-of-mouth referrals.
These tools complement our consulting services, allowing organizations to identify, understand, measure and improve key aspects of brand, loyalty, marketing effectiveness and customer experience.