Mapping Workshops
Give your team the data, the tools, and the support needed to improve customer relationships, and measure progress over time.
Led by senior MCorp Consulting partners, this fast-paced, outcome-oriented, half-day workshop drives immediate insights into issues and performance gaps, and provides you with a customized plan to close them.
Mapping Workshops allow your team to assess the effectiveness of current systems against customer-defined expectations, and understand how current strategies align against best practices for touchpoint and brand delivery, and increased loyalty and retention.
Data-driven insights gathered through our Mapping Diagnostic—which is included in, and is a key component of the workshop curriculum—provide the foundation for the half-day Mapping Workshop.
- Touchpoint Mapping Workshop: Create an action plan for improving the ROI of touchpoints across the marketing mix, and drive a better customer experience.
- Brand Mapping Workshop: See how your brand is perceived, and learn specifically how better brand management and delivery can improve brand equity.
- Loyalty Mapping Workshop: Help your team learn how to leverage customer-driven insights to boost advocacy, word-of-mouth and retention.