Touchpoint Insights Newsletter

A resource for actionable insights and observations on brand, marketing, and customer experience trends and issues

Touchpoint Insights is our free monthly electronic newsletter dedicated to observing and commenting on the changing role of brand, touchpoints, and customer experience in today’s integrated, customer-centric marketing environment. We explore how companies, marketers, and senior executives can better leverage brand and customer experience and the touchpoints that drive them in order to improve perceptions, shorten sales cycles, boost engagement, and drive greater value.

To receive Touchpoint Insights in the future, please fill out the form at right. To view newsletters from our archive, simply click on the links below.

10679767_xl

While all of December’s tweets were good, Tweet #8 rises to the top. If you have time for only one, this short post by Forbes.com is the one we’d like you to focus on.

IT-service

While these trends have been clear to us for some time (see our 2012 book), the shift to digital continues to shift the power in the customer-company relationship ever more in favor of the customer.

10 Trends of Customer Experience for 2015

Something that was driven home to me this month (after several frustrating interactions with some large, prominent companies, and other supposedly savvy ones) is just how many are still blind to customer experience.

8361451547_afde1e766c_298-238

Few words are more overused in business today than “proactive.” (Remember “synergy” in the 90s?) We’re guilty of mining the proactive goldmine ourselves. But what other word (or concept) captures the new view of customer experience better?

1093242_298-238

This month’s features paint an especially balanced picture of how we can leverage the knowledge at our fingertips, and our collective knowledge as CEX experts, to do better. Or at least not do as badly as Comcast…

4055315_298-238

This month’s featured tweets are brimming with strategies to stay ahead of customers and provide them with a level of engagement that respects their time and myriad options.