Welcome to Touchpoint Insights, MCorp Consulting’s Monthly Brand and Customer Experience Newsletter
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Welcome!
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There’s an art and a science to effective marketing, and then there’s... Whether you think it’s art, science or voodoo, good marketing is underpinned by common sense. If you name your company “Swine Flu”? If you think your customers need a personal visit and all they want is to purchase online? You could have problems giving candy to third-graders. And today’s customers are a whole lot more discerning than sugar-seeking children. More savvy, entitled, and wired than ever, they won’t put up with inconvenience for long. So let's ensure reality is aligned with goals and execution. It’s dark out there, and you’ll need more than a wing and a prayer to keep the lights on. |
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Case Study: Could You Save by Eliminating Redundant Touchpoints?
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This Telecom Saved Over $500k a Year – On Postage Alone
We illuminated redundancies that reduced touchpoints by 34 percent, driving significant cost savings (and an improved experience!)
Download Case Study |
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Customer Experience Audits: See what your customers actually experience…
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Leveraging Six Sigma® Quality methods and tools, Customer Experience Audits provide a visual structure for quickly and easily assessing the experience you are offering your Customers.
Interested? Learn more by visiting our web site
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In This Issue: Back to Basics, Common Sense Checklists, and Oh Yeah, Company X...Meet Your Customer. Do You Know What She Wants from You?
5.) Remember Spacely Sprockets and Cogswell Cogs? Of Course You Do. But if you’re not lucky enough to be named...and sell...Widgets, you can reference this checklist of solid naming tips. (Article)
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Build Brand with Direct Marketing
In the high-speed pursuit of click-throughs, open rates and response numbers, don't leave your brand broken down by the side of the road.
Direct marketing exists for the primary purpose of selling your products and services. But don’t let the pursuit of higher click-through rates leave the potential for brand building in the DM dust. Think about it. A 7% response rate to a traditional campaign still means a 100% exposure rate to your brand.... Click here to continue to full article >>
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Bridging the Strategy Gap: Getting to Execution Defining a Strategy is Half the Story. To Realize Results, It Needs to Be Put into Play.
The research, planning, meeting, defining and arguing are done, and your shiny new strategy is ready to rock. But is there a means to make it roll? Who’s leading the charge on implementation and motivating the troops to turn your plan into reality? A strategy, no matter how expensive or on-target, is only as good as its rollout. Click here to continue to full article >>
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Self-Assessment: The 6-Question Customer Experience Audit How well is your organization doing at understanding – and improving – customer experience? If You Can Answer These Questions, Congratulations…
Don’t just care about your customers in the abstract. Make their experience with your organization relevant, and everyone wins. We’ve posed six questions for you. Answer them, and find out how well you’re doing pleasing, converting, and (ahem) making money from your clients. Click here to continue to full article >>
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Customers 2014: What will they expect 5 years from now? (And will you be ready?) How touchpoints are driving shifts in distribution, feedback and marketing channel control to alter the landscape of customer experience forever.
Today, the only constant is “change”. So what can forward-looking companies do to plan for—and deliver—a differentiated customer experience in a world where expectations, loyalties, perceptions are changing as fast as touchpoints are multiplying? Click here to download the whitepaper >>
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The Right Name for Your Brand Must Do More Than “Identify.” Remember Spacely Sprockets and Cogswell Cogs? Of Course You Do. But if you're not lucky enough to be named...and sell...Widgets, you can reference this checklist of solid naming tips
Is it memorable? Differentiated from the competition? Exportable? While some successful names fly in the face of convention, unless you have the working capital of Amazon.com behind you, you may want to tack this 10-point checklist to your wall while undergoing a naming exercise.
Click here to continue to full article >>
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Send Touchpoint Insights to a Friend Touchpoint Insights is published by MCorp Consulting, online at
mcorpconsulting.com | San Francisco, Vancouver | Phone: 1-866-526-2655 Fax: 1-415-526-2650
© 2009, All Rights Reserved | Postal Address: 3100 Kerner Blvd. Suite C, San Rafael, CA 94901
Touchpoint Mapping®, Loyalty Mapping®, Brand MappingSM, and Customer Experience MappingSM, are registered trademarks of MCorp Consulting. All other trademarks and all trademarked content both contained in this email and linked to from this newsletter remain the property of their respective organizations.
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