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Touchpoint Insights Newsletter
A resource for actionable insights and observations on brand, marketing and customer experience trends and issues.
Touchpoint Insights is our free monthly electronic newsletter dedicated to observing and commenting on the changing role of brand, touchpoints and customer experience in today's integrated, customer-centric marketing environment.
We explore how companies, marketers and senior executives can better leverage brand and customer experience, and the touchpoints that drive them, to improve perceptions, shorten sales cycles, boost engagement and drive greater value.
To receive Touchpoint Insights in the future, please fill out the form at right. To view newsletters from our archive, simply click on the links below.
Newsletter Archive
- Top 11 Tweets of 2011
Innovation in customer experience and the spread of smart touchpoints... »
- December 2011
What does the future of customer experience look like? »
- November 2011
The first law of delivering a better customer experience... »
- October 2011
Are you rewarding your employees for acting smart? »
- September 2011
What's your customer experience strategy? »
- August 2011
Are your customers moving faster than your company is? »
- July 2011
Knowing what really matters to your customers is at the heart of improving customer experience. »
- June 2011
Do your customers think that your company acts smart, or stupid? »
- May 2011
The perception of brand is the reality of experience. And that starts by knowing what it is. »
- April 2011
As customers become smarter, worries about how to drive an ideal customer experience are not only valid, they're game changing. »
- March 2011
It's time to buckle down, focus on customer experience, align customer listening tools and find out if your touchpoints provide value. »
- February 2011
In the era of the super-smart customer, how can you deliver the experiences they desire? »
- January 2011
More than ever, your brand is linked to your customers' perceptions. »
- December 2010
Innovate and thrive....executing like a madman all the while. »
- November 2010
This month, the employee is king (or queen). »
- October 2010
Working to get customer experience right. »
- September 2010
What do your customers need and want? »
- August 2010
We're big on helping organizations (from the top down) walk their talk. »
- July 2010
Ready to buckle down? »
- June 2010
How authentic is your brand? »
- May 2010
We've got CEX on the brain. »
- April 2010
In this high-tech world, the personal touch still matters...a lot. »
- March 2010
Digging deeper, planting smarter and yielding bigger results. We're talking marketing...of course....»
- February 2010
We're all about personal responsibility in the short cold days of February. »
- January 2010
Pillow talk, sex appeal, touchpoints and talking about what excites you...a full month before Valentine's Day. »
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