Bruce Kasanoff, Innovation Director
Bruce Kasanoff leads our innovation practice, bridging the gap between smart, empowered customers and disruptive technologies, helping smart companies innovate the ways they serve customers, and leapfrog competitors.
The Chartered Institute of Marketing - the largest organization of marketing professionals in the world - cited Bruce among their inaugural listing of the 50 most influential thinkers in marketing and business today. He is the author of Making It Personal: How to Profit from Personalization without Invading Privacy, a critically-acclaimed 2001 book that predicted many of the innovations we see widespread today.
One of the original partners of Peppers and Rogers Group, Bruce was founder and head of that firm's training and research groups, founder of the 1to1 newsletter that grew into 1to1 Media, and speaker/trainer for professionals from hundreds of firms. He has delivered marketing workshops, keynote speeches and training programs to a wide variety of organizations in 21 states and nine countries.
In the mid 1990s, he was part of the Ogilvy & Mather team that helped strengthen IBM's brand and develop its early Internet strategies. He received two PBS awards, including one for leveraging innovative technologies while working at WGBH/Boston. For the Danbury Mint, he started a new product line and grew sales from zero to $20 million in three years.
Bruce earned an MBA at The Wharton School and has presented at Wharton, Yale University, New York University, Fairfield University and Babson College.