Why MCorp Consulting?
If your company is looking for ways to measure and improve brand and customer experience—and the customer touchpoints that drive behaviors and perception—we should talk.
MCorp Consulting is a brand and customer experience research consultancy that maps and improves the touchpoints between organizations and their customers. Our work helps companies improve business performance by measuring and transforming the ways they interact with customers.
Our clients include organizations across a range of industries, from funded start-ups to the Fortune 500, nonprofits and multinationals.
By mapping the territory between your company and your customers (detailing your customer experience and developing strategies to improve it) MCorp helps its clients drive quantifiable results in four key areas:
- Customer Experience: Driving stronger, more profitable customer experiences.
- Touchpoint Performance: Increasing the effectiveness of customer touchpoints and interactions.
- Brand Perception: Improving brand positioning, brand experience and brand touchpoints.
- Loyalty and Retention: Boosting customer and employee retention and advocacy.
We customize our customer experience consulting approach to meet the unique needs of each client. From customer experience strategy, definition and customer experience design, we also measure the impact of customer experience through Touchpoint Mapping®, Brand MappingSM and Loyalty Mapping®. MCorp's statistically precise, research-based approaches leverage Voice of the Customer (VOC) and employee research to map all aspects of customer experience…and improve it.