About
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  Map the territory between you and your customers, so you can see opportunities you didn't know were there.

Issues

Smart vs. Stupid »
Customer Experience »
Branding »
Touchpoint Performance »
Customer Loyalty »

Improve your customer relationships by improving the touchpoints that drive customer experience.

Approach
- Drive business results by improving customer experiences, and influencing perceptions and beliefs. Vision »
  Customer Experience Management »
  Touchpoint Metrics »
  Insights and Analytics »

Services

Identify, map and improve the brand, marketing and customer experience touchpoints between you and your customers.

Strategy »
Brand Mapping »
Touchpoint Mapping »
Loyalty Mapping »
Workshops and Speaking »

Expertise
- Understanding organizational and customer perspectives to identify and close gaps, and boost performance. Clients »
  Case Studies »
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  Presentations »
Connect
- On understanding and measuring customer beliefs and perceptions, and improving brand, marketing and customer experience as a result. Contact »
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Capabilities »

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"Every time [we've] worked with [MCorp] they've been great... From past experience [we] had absolute faith that they would be able to deliver. And, they did..."

– VP Marketing, Novell

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Our Capabilities

Creating smart, category-leading customer experiences for fast-growth and innovative brands in a world where customers, markets and industries are radically changing.

See where your company can seize advantage and drive value.

This is where MCorp comes in. We've been planning, designing and improving brand and customer experience for 10 years, since our founding in 2002.

Recognized by industry and independent analysts as a leader in the art and science of measuring and creating innovative experiences, our processes, tools and solutions deliver actionable insights and winning strategy across a range of industries and company size.

Every day, we fuse strategy, creativity and innovation to help our clients in these three primary areas, each designed to help your company act smart:

1) Understand what's happening in your market and your industry

Research

Competitive Research
Customer Research
Employee Research
Persona Development
Brand Performance Monitoring
Customer Experience Performance Monitoring

Audits and Assessments

Organizational Readiness
Brand Audits
Customer Experience Audits
Touchpoint Audits

2) Develop plans to seize competitive advantage

Strategy Development

Brand Strategy
Customer Experience Strategy
Digital Strategy
Marketing Strategy
Innovation

Advice and Counsel

Act Smart Framework Deployment
Customer Experience Business Case Development
Digital Innovation Business Case Development
Existing Customer Experience Strategy Validation
Competitive Threat Identification
Disruptive Forces: Industry Snapshots

3) Implement and deliver winning brands and customer experiences

Brand Activation

Brand Positioning
Brand Messaging and Voice
Brand Experience
Brand Identity
Architecture
Standards and Guidelines

Customer Experience Transformation

Experience Innovation
Customer Journey Mapping
Touchpoint Mapping
Customer Experience Roadmap
Customer Experience Implementation Counsel

Consulting
and Research
Services

Touchpoint Mapping
Brand Mapping
Loyalty Mapping

Our approach
to improving
experience

Customer Experience Management
Touchpoint Metrics
Insights and Analytics

Issues we
address

Smart vs. Stupid
Customer Experience
Branding
Touchpoint Effectiveness
Customer Loyalty

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MCorp Consulting | San Francisco, Charlotte, Vancouver | Phone: 1-866-526-2655 Fax: 1-415-526-2650 | © 2013, All Rights Reserved
Touchpoint Mapping®, Touchpoint Metrics® and Loyalty Mapping® are registered trademarks of MCorp Consulting. Brand Mapping^SM and Customer Experience Mapping^SM are service marks.