We Create Value by Improving Customer Experience

Trusted by the Fortune 100 and mid-market leaders alike for customer experience strategy and consulting...

Services

Leveraging a range of interdisciplinary capabilities, our services range from customer experience strategy and customer research to brand innovation.

Industries

Our clients are diverse, giving us distinct insights into trends and opportunities in industries ranging from B2B and retail to banking and health care.

Resources

From keynote speeches to a best-selling book and case studies to digital innovation insights, these resources might be able to answer your customer experience questions.

About

MCorp Consulting helps companies like yours create value and meet customer needs by understanding and improving customer experiences and brand.

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Smart Customers, Stupid Companies

Learn why best-selling author and 1to1 guru Don Peppers said, “I dare you to try reading this book without getting at least ten brilliant new ideas for your business. You won’t be able to do it.”

Co-authored by MCorp’s Managing Director Michael Hinshaw, Smart Customers, Stupid Companies will help you identify better ways to serve your customers.

Forrester Research Profiles MCorp Consulting

Featured in the Forrester Research, Inc. report Market Overview: Enterprise Customer Experience Transformation Consultants, MCorp is one of 15 consultancies profiled globally.

See how well MCorp’s services can support your customer experience strategy goals…

See some of the companies we've worked with...

Touchpoint Insights, from the MCorp Blog

  • 23 Ways to Delight and Amaze Your Customers

    Great customer experience doesn’t just happen. It is planned, designed and mindfully delivered. That’s because there is no ‘one size fits all’ approach to customer experience. There’s a reason that true differentiation on the experiences you deliver are among the hardest things for any competitor to copy – because your experience is unique to your...

    July 24, 2014
  • silos

    Why Silos Suck: Break Down Organizational Barriers for a Better Customer Experience

    Most large companies (and many that are mid-size or even small) have been struggling to overcome customer service and data silos for decades. Sadly, this problem – in spite of it being widely recognized as one of the biggest barriers when it comes to delivering a consistent end-to-end customer experience – hasn’t gone away. And...

    June 5, 2014
  • customer-centricity

    8 Capabilities Every Customer-Centric Organization Should Enable

    If your organization has done any thinking about customer centricity, you’ve likely read buckets about the importance of enabling strategies and tactics based on a deep understanding of your customers. The core message of all this writing around “customer understanding” is pretty simple: this understanding must be centered both on what customers want and need,...

    May 29, 2014
  • Touchpoint-Mapping

    Customer Insights in a Day: “Voice of the Business” Journey Mapping

    For many organizations, an understanding of where customer interactions occur is stuck inside functional or organizational silos. As a result, it’s difficult to see how customer interactions can be improved, and in what order they should be. When customer knowledge is locked away rather than viewed through the cross-functional lens of the customer journey, the...

    May 16, 2014

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