We Create Value by Improving Customer Experience

Trusted by the Fortune 100 and mid-market leaders alike for customer experience strategy and consulting...


Leveraging a range of interdisciplinary capabilities, our services range from customer experience strategy and customer research to brand innovation.


Our clients are diverse, giving us distinct insights into trends and opportunities in industries ranging from B2B and retail to banking and health care.


From keynote speeches to a best-selling book and case studies to digital innovation insights, these resources might be able to answer your customer experience questions.


MCorp Consulting helps companies like yours create value and meet customer needs by understanding and improving customer experiences and brand.


Smart Customers, Stupid Companies

Learn why best-selling author and 1to1 guru Don Peppers said, “I dare you to try reading this book without getting at least ten brilliant new ideas for your business. You won’t be able to do it.”

Co-authored by MCorp’s Managing Director Michael Hinshaw, Smart Customers, Stupid Companies will help you identify better ways to serve your customers.

Forrester Research Profiles MCorp Consulting

Featured in the Forrester Research, Inc. report Market Overview: Enterprise Customer Experience Transformation Consultants, MCorp is one of 15 consultancies profiled globally.

See how well MCorp’s services can support your customer experience strategy goals…

See some of the companies we've worked with...

Touchpoint Insights, from the MCorp Blog

  • CX-Stool

    How To Find – And Close – Vision, Culture, And Experience Gaps

    Most companies we work with have some sort of performance gap. Some are known and easier to see, others less obvious. Some big, some small. All–when identified and closed–drive increased value across a range of quantifiable measures. When it comes to the ways a company is experienced or perceived, most of these gaps fall into...

    April 11, 2014
  • survey-design

    How Do You Ask Your Customer’s Opinion in a Way They’ll Give It?

    When it comes to customer experience insights, the phrase “outside-in” – in reference to getting the customers’ view of the experience they’re having (or wish they were having) with your organization – has long been used to describe “the standard” for experience-related customer feedback. Which is great – if you’re able to get them to...

    March 20, 2014
  • customer-experience-lives-here

    Customer Experience Is Emotional? Oh, Yes. Always Has Been, Always Will Be.

    “So tell us, how did that make you feel? We care. Really, we do.” While rarely asked quite that way, virtually all customer experience research boils down to a need to answer this question and others like it. The fact is, all customer experience boils down to how your customers feel about an experience. These feelings occur...

    March 13, 2014
  • Screen Shot 2014-03-06 at 10.44.51 AM

    If You Want to Better Connect With Customers… Watch This Video

    It’s in our collective nature to look forward. We ask: What’s ahead? Where are we (and our customers) going? And how do we best engage with them when we get there? The fact is, we all tend to think more about where we’re going than where we’ve been. While the tendency to keep “eyes forward”...

    March 6, 2014

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