We Create Value by Improving Customer Experience

Trusted by the Fortune 100 and mid-market leaders alike for customer experience strategy and consulting...

Services

Leveraging a range of interdisciplinary capabilities, our services range from customer experience strategy and customer research to brand innovation.

Industries

Our clients are diverse, giving us distinct insights into trends and opportunities in industries ranging from B2B and retail to banking and health care.

Resources

From keynote speeches to a best-selling book and case studies to digital innovation insights, these resources might be able to answer your customer experience questions.

About

MCorp Consulting helps companies like yours create value and meet customer needs by understanding and improving customer experiences and brand.

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Smart Customers, Stupid Companies

Learn why best-selling author and 1to1 guru Don Peppers said, “I dare you to try reading this book without getting at least ten brilliant new ideas for your business. You won’t be able to do it.”

Co-authored by MCorp’s Managing Director Michael Hinshaw, Smart Customers, Stupid Companies will help you identify better ways to serve your customers.

Forrester Research Profiles MCorp Consulting

Featured in the Forrester Research, Inc. report Market Overview: Enterprise Customer Experience Transformation Consultants, MCorp is one of 15 consultancies profiled globally.

See how well MCorp’s services can support your customer experience strategy goals…

See some of the companies we've worked with...

Touchpoint Insights, from the MCorp Blog

  • customer-interactions_2004-2014

    Customers Change: Lessons From a Dejected Restaurateur

    A friend in New York sent me an article last week she thought I’d be interested in. Not only is it slice of a customer journey we’re all familiar with (following diners during their meal experience at a nice restaurant), it shows that customers today “ain’t what they used to be.” Trying to determine why...

    October 28, 2014
  • innovation

    Customer Experience Innovation? I do not think it means what you think it means…

    Customer Experience Innovation? (You Keep Using That Word…) While the word “Innovation” is thrown around an awful lot in the business world, I do wonder how often it’s used in the context of transformative or disruptive innovation, as innovation is more typically understood by the likes of entrepreneurs and consumers. Disruptive innovation is based on...

    October 16, 2014
  • dont_understand

    Designing a Voice-of-the-Customer (VoC) Program: Beyond Customer Listening to Customer Understanding

    The first step in improving customer understanding is listening – to their opinions, concerns, perceptions, objectives and expectations.  Yet while most organizations understand the importance and value of customer feedback, many haven’t worked through how this customer data turns into customer understanding. Even more concerning is that, on average, Fortune 1000 marketers depend on data...

    October 2, 2014
  • dining-lab

    How Dinner Lab Brings Customers Into the Experience Design Process – Differentiating and Profiting While They’re At It.

    This week, I – along with another 100 or so people – paid Dinner Lab $70 each to be part of a focus group. And we enjoyed it. If you’ve not heard of them, Dinner Lab “…is a social dining experiment that unites undiscovered chefs with adventurous diners who are looking for something different from...

    September 12, 2014

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