We Create Value by Improving Customer Experience
Trusted by the Fortune 100 and mid-market leaders alike for customer experience strategy and consulting...
Learn why best-selling author and 1to1 guru Don Peppers said, “I dare you to try reading this book without getting at least ten brilliant new ideas for your business. You won’t be able to do it.”
Co-authored by MCorp’s Managing Director Michael Hinshaw, Smart Customers, Stupid Companies will help you identify better ways to serve your customers.
Featured in the Forrester Research, Inc. report Market Overview: Enterprise Customer Experience Transformation Consultants, MCorp is one of 15 consultancies profiled globally.
See how well MCorp’s services can support your customer experience strategy goals…
Touchpoint Insights, from the MCorp Blog
Customer Experience Innovation? (You Keep Using That Word…) While the word “Innovation” is thrown around an awful lot in the business world, I do wonder how often it’s used in the context of transformative or disruptive innovation, as innovation is more typically understood by the likes of entrepreneurs and consumers. Disruptive innovation is based on...October 16, 2014
Designing a Voice-of-the-Customer (VoC) Program: Beyond Customer Listening to Customer Understanding
The first step in improving customer understanding is listening – to their opinions, concerns, perceptions, objectives and expectations. Yet while most organizations understand the importance and value of customer feedback, many haven’t worked through how this customer data turns into customer understanding. Even more concerning is that, on average, Fortune 1000 marketers depend on data...October 2, 2014
How Dinner Lab Brings Customers Into the Experience Design Process – Differentiating and Profiting While They’re At It.
This week, I – along with another 100 or so people – paid Dinner Lab $70 each to be part of a focus group. And we enjoyed it. If you’ve not heard of them, Dinner Lab “…is a social dining experiment that unites undiscovered chefs with adventurous diners who are looking for something different from...September 12, 2014
Dear Home Depot (and Target and Adobe and eBay and…): Can You Please Do a Better Job Protecting Our Data?
On the drive to work yesterday, I heard a now-familiar story on the news: Home Depot, it seems, it has been the subject of a “massive” security hack, with potentially every one of their stores affected. If true (and since the Chicago Tribune reports that the folks in the orange aprons have brought in the...September 5, 2014
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- New Whitepaper: Act SMART: A 5-Step System to Better Anticipate, Meet, and Exceed Customer Expectations http://t.co/3xchEyERIQ
- Don't become a "Target"... http://t.co/4gdno1ITDj
- Make the Internet of Things More Human-Friendly http://t.co/M3ikCWRkI5 #IoT
- Whitepaper: Proving the ROI on CX http://t.co/bvJu0fATMe
- Slide Show: 8 Tips To Smooth The Road To Digital Transformation http://t.co/NaF9tGNG50
- Customer Experience Innovation? I do not think it means what you think it means… http://t.co/Dyw1qKGBYB
- Finding the #ROI of Customer Experience: It's Out There If You Look for It http://t.co/hPFYWgzVpy #custexp #cex #cx