We Create Value by Improving Customer Experience
Trusted by the Fortune 100 and mid-market leaders alike for customer experience strategy and consulting...
Learn why best-selling author and 1to1 guru Don Peppers said, “I dare you to try reading this book without getting at least ten brilliant new ideas for your business. You won’t be able to do it.”
Co-authored by MCorp’s Managing Director Michael Hinshaw, Smart Customers, Stupid Companies will help you identify better ways to serve your customers.
Featured in the Forrester Research, Inc. report Market Overview: Enterprise Customer Experience Transformation Consultants, MCorp is one of 15 consultancies profiled globally.
See how well MCorp’s services can support your customer experience strategy goals…
Touchpoint Insights, from the MCorp Blog
How Dinner Lab Brings Customers Into the Experience Design Process – Differentiating and Profiting While They’re At It.
This week, I – along with another 100 or so people – paid Dinner Lab $70 each to be part of a focus group. And we enjoyed it. If you’ve not heard of them, Dinner Lab “…is a social dining experiment that unites undiscovered chefs with adventurous diners who are looking for something different from...September 12, 2014
Dear Home Depot (and Target and Adobe and eBay and…): Can You Please Do a Better Job Protecting Our Data?
On the drive to work yesterday, I heard a now-familiar story on the news: Home Depot, it seems, it has been the subject of a “massive” security hack, with potentially every one of their stores affected. If true (and since the Chicago Tribune reports that the folks in the orange aprons have brought in the...September 5, 2014
Recognizing that your customer experience is an integral aspect of brand isn’t a new notion. For years, companies ranging from Ritz Carlton and Starbucks to USAA and Costco have consciously used customer experience as a way to deliver on the promises their brands make. What’s more recent is the broad recognition that customer experience is...August 27, 2014
Comcast Disconnects Itself (Yet Again): What Happens When Employee Rewards are NOT Aligned With Customer Experiences. And No – It Isn’t Pretty.
It can be fun to see how disconnected some larger firms act when a customer’s needs or actions don’t neatly fit into a pre-scripted box – unless, of course, you’re the customer. Winner of the hotly-contested “Worst Company in America” tournament for the second time earlier this year, Comcast again proves its mettle by publicly...August 21, 2014
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